Marketing Section
The Marketing section deals with marketing that is created (email marketing, newsletters) and also the marketing of the website (phrases you wish to appear for, and reports on how well that is going).
Newsletters
Reports
Reports contains specially written reports about your company and website, compiled and researched by Harmony. Additionally, the reports section holds an archive of search engine results reports to enable you to keep up with how your site is performing.
These reports can be downloaded and saved to your computer for printing or reference, and are perfect for company meetings when you need to refer to website performance.
If you have any queries or would like to request an in depth report for your next company meeting, please contact support@harmony.co.uk as soon as possible.
Marketing Phrases
This area lists the 10 key phrases which we are currently using to market your website and the descriptions used. Additionally, there is a space for a 25 word and 50 word description.
If there are any new phrases or alterations you wish to make, please edit the phrases and/or descriptions and click updatePhrases in the top right hand corner. The updates will be emailed directly to us.
Some clients may focus on a broader range than 10 phrases, which is ok. These are the core 10 and the generic fallback phrase. When marketing is performed on your company's behalf, directly to the website, the description and phrases may become out of sync.
If you have a product or market focus that the website needs to reflect, please contact us directly on support@harmony.co.uk for a best value marketing consultation.
Marketing Status
This area is now an archive for longer term clients. Here, mini reports provided an overview of the performance of your website. The reports were available every six months. This section also gave advice on marketing the site and suggestions for improving the marketing.
Marketing reports has now replaced Marketing Status, and this area remains visible as an archive for some clients.